Elon Musk’s X is taking motion towards tasks that search to financialize customers’ consideration on the platform utilizing digital belongings, Head of Product Nikita Bier declared on Thursday.
“We’ll not enable apps that reward customers for posting on X,” he stated. “This has led to an incredible quantity of AI slop [and] reply spam on the platform.”
As a part of the initiative, Bier stated that X had revoked API entry for so-called InfoFi tasks, arguing that customers’ expertise on the platform “ought to begin enhancing quickly” as bots turn into conscious that their exercise is not producing revenue.
We’re revising our developer API insurance policies:
We’ll not enable apps that reward customers for posting on X (aka “infofi”). This has led to an incredible quantity of AI slop & reply spam on the platform.
We’ve got revoked API entry from these apps, so your X expertise ought to…
— Nikita Bier (@nikitabier) January 15, 2026
Bier’s assertion included a name to those who had their developer accounts terminated, providing help with transitioning them to Meta’s Threads or Bluesky, the decentralized various to X that gained traction after Musk’s acquisition of Twitter in 2022.
Kaito, a mission that’s turn into synonymous with InfoFi following its debut final February, noticed its native token nosedive following the announcement. Altering arms round $0.58, the token’s worth dropped over 15% inside half-hour of Bier’s assertion, in accordance with CoinGecko.
Different InfoFi tokens tracked by CoinGecko fell as nicely, together with Cookie DAO and Loud. The digital belongings respectively fell 11% every over the identical time period.
The choice at X follows controversy generated over customers’ use of “gm,” pandemic-era crypto slang for “good morning,” which many constantly used as a method to interact communities.
In a since-deleted publish on X, Bier just lately argued that Crypto Twitter was “dying from suicide, not from the algorithm,” after business members complained of restricted attain. He pointed to customers’ repetitive use of the time period “gm” as one supply of low-quality content material.
gm
it's mounted
— Nikita Bier (@nikitabier) January 13, 2026
Since then, Bier has engaged with quite a few crypto-related accounts, and on Tuesday, he signaled that the X algorithm’s remedy of related “gm” posts had been “mounted.”
The transition comes as X has pushed ahead with different crypto-related initiatives. Earlier this week, the corporate launched “Sensible Cashtags” that enable customers to specify which asset they’re particularly referencing in a publish all the way down to particular person sensible contracts.
Individually, Kaito stated on Thursday that it was sunsetting Yaps, a characteristic that allowed customers to earn an AI-generated, tokenized rating for his or her engagement with varied subjects. Kaito founder Yui Hu described Yaps on X as one thing that “embodied the core Web3 ethos.”
Hu famous that Kaito was used for advertising and constructing consciousness, with traction amongst individuals in South Korea. Hu stated that Kaito held “discussions with X,” which decided that Yap wasn’t aligned with “the wants of high-quality manufacturers, severe content material creators, or X as a platform.”
Critics argued that Yaps created a pay-for-play surroundings on X, the place customers have been incentivized to generate hype and repetitive commentary, slightly than interact in an precise dialogue, by way of a course of broadly criticized as “consideration farming.”
Pseudonymous crypto sleuth ZachXBT, who accused Kaito of getting inflated person metrics in August, described X’s resolution to rid the platform of InfoFi tasks as “primarily based.”
“The inorganic exercise and faux metrics [were] apparent to anybody with frequent sense, and it made X borderline unusable for everybody else,” the sleuth added.
On the identical time, some onlookers raised the prospect that InfoFi platforms might proceed to make use of X, in the event that they have been prepared to pony up money. Bier indicated that wasn’t an possibility.
“They have been already paying us thousands and thousands for Enterprise API entry,” he stated. “We don’t need it.”
Editor's notice: This story was up to date after publication with extra element.
