A Solana token launched on Pump.enjoyable as a riff on an intense, ice water facial morning routine has revived the meme coin trenches.
Over the weekend, Pump.enjoyable created meme coin Morning Routine (ROUTINE) soared to a $19 million market cap main many to imagine the trenches are heating again up. This meme spawned off the again of a mega viral video of an influencer documenting an intense morning routine, which incorporates two ice water facials.
The video is believed by many to be probably the most considered publish on X (previously Twitter) for the reason that viewership metric turned public in 2022, raking in over 667 million views in simply 4 days. Beforehand, a publish by activist Greta Thunberg insulting influencer Andrew Tate was believed to be one of many high favored posts and most considered with 323 million views and Elon Musk’s publish of President Trump following the primary assassination try drew in 244 million views.
The morning routine pic.twitter.com/HLhpwpKib8
— Suggestions For Males – Style | Necessities | Luxurious (@tipsformenx) March 20, 2025
Health influencer Ashton Corridor first posted the video on TikTok in early February. Nevertheless it solely actually took off as soon as it was reuploaded to X by consumer TipsForMen.
Within the video, Corridor wakes up at 3:52, immediately cracks open a bottle of Saratoga Spring Water earlier than writing in his diary, and watching movies about God. He then dunks his head in a bowl of ice water, goes to the fitness center, wipes a banana peel over his face, dunks his head in a bowl of ice water (once more), then works remotely whereas sporting a swimsuit.
Viewers have mentioned they discover the video hilarious due to the ice water facials and the way seemingly critical Corridor takes the entire course of.
Morning Routine (ROUTINE) launched on Pump.enjoyable on Friday, March 21, and soared to a $19 million market cap by Sunday. Since then, in accordance with DEX Screener, it retraced 57% to an $8 million market cap earlier than surging 87.8% to a $15 million market cap.
There’s additionally been a beta play on ROUTINE with Saratoga Spring Water (SARAGOTA). It’s a reference to the bottled water Corridor drinks all through the viral video. SARATOGA had climbed to a $3 million market cap by Monday morning.
The flurry of motion on ROUTINE and SARATOGA has breathed life into the meme coin trenches, which have seen months of unfavourable value motion. A part of this principle is that merchants making earnings on ROUTINE will rotate their funds into different cash; as such, it’s price noting that greater than 100 merchants have profited greater than $10,000 on the fitness-inspired coin, in accordance with DEX Screener.
quantity is again on Solana shitters pic.twitter.com/FKJsR174Ic
— Mr. Frog, (Highway to Redemption Arc) (@TheMisterFrog) March 24, 2025
This additionally comes as meme cash have began to show a nook as a sector.
Over the previous week, in accordance with CoinGecko, main tokens like Fartcoin (FARTCOIN), SPX6900 (SPX), and Bonk (BONK) have recovered 80%, 68%, and 23% respectively. Alongside this, all the class, in accordance with CoinGecko, has climbed 6.6% on the day.
However not everyone seems to be a winner. Base chain meme Toshi (TOSHI) has fallen 17.7% over the week, healthful meme Unicorn Fart Mud (UFD) has dropped 15%, and artist-led Fwog (FWOG) has slipped 6%.
Nonetheless, many merchants imagine that is the beginning of a second section of meme coin mania—following final yr’s craziness.
Edited by Stacy Elliott.
