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Briefly
- World Liberty Monetary launched a brand new lending platform known as World Liberty Markets.
- Customers can earn yield on provided property, or borrow towards their portfolios in stablecoins, ETH, or cbBTC.
- The platform has garnered round $20 million in property since launch.
Decentralized finance firm World Liberty Monetary—which is backed by U.S. President Donald Trump and his sons—launched a brand new lending and borrowing platform known as World Liberty Markets, the agency introduced on Monday.
The platform is powered by multi-chain DEX protocol, Dolomite, and permits customers to earn yield by lending property or borrowing towards their portfolio of property—together with World Liberty’s native token (WLFI), its dollar-backed stablecoin USD1, and USDC, USDT, Ethereum (ETH), and Coinbase’s Wrapped Bitcoin asset (cbBTC).
“WLFI Markets is constructed to help the way forward for tokenized finance by offering entry to 3rd get together and WLFI-branded real-world asset merchandise, supporting new tokenized property as they launch, and creating deeper and wider entry to USD1 throughout all WLFI purposes,” the agency posted on X. “It’s designed to offer future entry to WLFI’s broader RWA roadmap.”
Since its launch early Monday, the platform has generated round $20 million in provided property, led by its USD1 stablecoin, which affords a 27% incentive price in addition to USD1 rewards factors for these supplying a minimum of $1,000.
"A 12 months in the past, we got down to construct a stablecoin that would compete with the largest names in crypto, and USD1 has exceeded each expectation," mentioned World Liberty Monetary co-founder and COO Zak Folkman in an announcement.
"Now we’re giving USD1 customers entry to much more methods to place their stablecoins to work,” he continued. “World Liberty Markets is a serious step ahead, and it's simply the primary of many merchandise we're planning to roll out over the following 18 months.”
2/ USD1 now has a house inside WLFI Markets. Alongside WLFI, ETH, cbBTC, USDC, and USDT, customers can provide property to earn or unlock borrowing via Dolomite. Markets are constructed to assist your USD1 keep productive throughout the whole WLFI ecosystem.
— WLFI (@worldlibertyfi) January 12, 2026
The platform exists as an internet app at current time, however is predicted to connect with the WLFI cellular app sooner or later. Extra asset help and incentive constructions can be dictated by the platform’s customers and WLFI token holders by way of decentralized governance votes.
World Liberty Monetary launched its USD1 stablecoin throughout a number of blockchains in March final 12 months. Since that point, it’s grown into the seventh-largest stablecoin with a circulating provide of greater than $3.4 billion, in accordance with knowledge from DeFiLlama.
The platform launched its native governance token, WLFI, in September. The token is up round 1.2% within the final 24 hours, not too long ago altering fingers just below $0.17. It’s up 18% within the final two weeks, however nonetheless stays 49% off its all-time excessive mark of $0.33.
The corporate, which has drawn scrutiny from lawmakers and different critics due to its connections to the Trump household, boasts President Donald J. Trump as its “Co-Founder Emeritus.” The Trump household decreased its stake within the agency final June, however the president and his sons Eric, Don Jr., and Barron are nonetheless prominently featured on the firm’s staff web page.
Final week, World Liberty Monetary utilized for a nationwide financial institution constitution with the U.S. Workplace of the Comptroller of the Forex, becoming a member of crypto and stablecoin companies like Circle and Ripple who utilized final 12 months and have been authorised in December.
A consultant for World Liberty Monetary didn’t instantly reply to Decrypt’s request for remark.
